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Primo Terms of Business: Partnerships are built on trust.

Primo offers insurance to meet the needs of a wide range of individuals and companies

Our current Terms of Business are set out below and govern how we operate in our dealings with you.

Please read it carefully and retain it for future reference.

For all New Policies from on or after 1st August 2023 please see our terms of business below

Primo Insurance: Comprehensive Coverage for All

At Primo, we pride ourselves on offering a diverse range of insurance products designed to meet the needs of both individuals and companies. Whether you are seeking personal coverage or business insurance, we have tailored solutions to protect what matters most to you.

Our Commitment to You

We believe in transparency and clarity in all our interactions with our clients. To ensure you are fully informed about our services and practices, we have outlined our Terms of Business below. These terms govern our operations and define the nature of our relationship with you as our valued customer.

Please take the time to read through our Terms of Business carefully. Understanding these terms is crucial for ensuring that you are fully aware of your rights and obligations as well as our commitments to you. We recommend that you retain a copy of these terms for future reference, as they provide important information about how we handle your policies and any claims you may need to make.

Important Notice for New Policies

For all new insurance policies taken out on or after 1st August 2023, the following Terms of Business apply. These updated terms reflect our latest practices and regulatory requirements, ensuring that we continue to provide you with the highest standards of service and protection.

Terms of Business

1. Introduction

These Terms of Business set out the basis on which Primo Insurance Services ("we", "us", "our") will provide services to you as our client ("you", "your"). They are designed to ensure clarity in our dealings and to help you understand the terms under which we operate.

2. Our Services

We offer a comprehensive range of insurance products tailored to meet the specific needs of individuals and businesses. Our services include:

  • Providing advice on suitable insurance products
  • Arranging insurance cover on your behalf
  • Assisting with claims and policy adjustments

3. Your Responsibilities

To ensure we can provide you with the best possible service, we require that you:

  • Provide accurate and complete information when requested
  • Notify us promptly of any changes in your circumstances that may affect your policy
  • Read all documentation we provide to you and ensure you understand your coverage and obligations

4. Fees and Charges

We are committed to transparency regarding our fees and charges. Detailed information about our fees for arranging and managing your insurance policies will be provided to you before you commit to any contract. These may include administrative fees, commission-based fees, or other charges as applicable.

5. Handling Your Money

As an authorised insurance intermediary, we may handle your money in accordance with regulatory requirements. Your premiums will be held in a segregated account and will be forwarded to insurers in a timely manner.

6. Claims

In the event of a claim, please contact us immediately. We will guide you through the claims process, liaise with insurers on your behalf, and endeavour to ensure your claim is handled promptly and fairly.

7. Complaints

We are committed to providing high-quality service. If you have any complaints about our services, please contact our customer service team. We take all complaints seriously and will work to resolve them as quickly as possible. Details of our complaints procedure are available on request.

8. Data Protection

We take your privacy seriously. We will handle your personal data in accordance with applicable data protection laws and our Privacy Policy. Your information will only be used for the purposes of arranging and managing your insurance policies.

9. Termination

You may terminate our services at any time by providing written notice. We also reserve the right to terminate our services with you if necessary. Any outstanding fees or charges must be settled upon termination.

10. Governing Law

These Terms of Business are governed by and construed in accordance with the laws of [applicable jurisdiction], and any disputes arising from these terms will be subject to the exclusive jurisdiction of the courts of [applicable jurisdiction].


Thank you for choosing Primo Insurance. We are committed to providing you with excellent service and comprehensive coverage. Should you have any questions or require further clarification regarding our Terms of Business, please do not hesitate to contact us. Your satisfaction and peace of mind are our top priorities.

The Purpose of Terms of Business: Protecting UK Businesses and Consumers

Terms of Business, often referred to as "Primo Terms of Business" in this specific context, serves as a foundational documents that outlines the commercial relationship between Primo and you our clients and customers. These terms are legally binding agreements that set out the rights, responsibilities, and expectations of both parties involved in a transaction or ongoing business relationship. In the United Kingdom, terms of business play a crucial role in safeguarding the interests of businesses while ensuring transparency and protection for consumers.

Definition and Components of Terms of Business

Terms of Business are comprehensive documents that articulate various aspects of a commercial agreement. They typically include:

  • Services or Products Offered: Clearly specifying what goods or services the business provides.
  • Payment Terms: Outlining the payment methods accepted, payment deadlines, and any applicable fees or penalties.
  • Delivery or Performance Terms: Detailing how and when goods or services will be delivered or performed.
  • Terms of Use or Engagement: Describing the conditions under which the business operates, including any limitations or restrictions.
  • Dispute Resolution: Establishing procedures for handling disputes or grievances that may arise between the business and consumers.
  • Legal Compliance: Ensuring that the business adheres to relevant laws, regulations, and industry standards.
  • Termination or Renewal: Clarifying how the agreement can be terminated by either party and any conditions for renewal.
  • Data Protection and Privacy: Addressing how consumer data is collected, used, and protected in compliance with data protection laws such as GDPR.

Importance for UK Businesses

For businesses in the UK, establishing clear and comprehensive terms of business is essential for several reasons:

1. Clarity and Transparency

Terms of Business provide clarity regarding the products or services offered, pricing, payment terms, and other important details. This transparency builds trust with consumers and reduces the likelihood of misunderstandings or disputes.

2. Legal Protection and Risk Management

By clearly outlining rights and responsibilities, terms of business help businesses manage legal risks. They establish a framework for resolving disputes and can protect the business in the event of litigation or regulatory scrutiny.

3. Setting Expectations

Terms of Business manage customer expectations by detailing what they can expect from the business and what is expected of them in return. This reduces the potential for dissatisfaction and enhances customer satisfaction.

4. Operational Efficiency

Standardised terms of business streamline operations by providing a consistent framework for customer interactions. This efficiency saves time and resources, allowing businesses to focus on core activities.

Protection for Consumers

While serving the interests of businesses, terms of business also protect consumers in several key ways:

1. Clear Information

Consumers receive clear and detailed information about the products or services they are purchasing, including pricing, delivery times, and terms of use. This transparency enables informed decision-making.

2. Legal Rights

Terms of Business outline consumers' legal rights, such as their rights to refunds, cancellation periods, and how to resolve disputes. This ensures consumers are aware of their entitlements under UK consumer protection laws.

3. Accountability and Redress

If a dispute arises, terms of business provide a framework for resolving issues in a fair and timely manner. This gives consumers confidence that their concerns will be addressed and provides avenues for seeking redress.

4. Data Protection and Privacy

Terms of Business include provisions on how consumer data is collected, stored, and used, ensuring compliance with data protection regulations. This protects consumers' privacy and security.


In conclusion, terms of business, such as the "Primo Terms of Business," are vital documents that serve to protect both UK businesses and consumers. They establish clear expectations, manage legal risks, enhance transparency, and provide mechanisms for resolving disputes. By adhering to these terms, businesses can build trust, improve operational efficiency, and comply with legal requirements. Simultaneously, consumers benefit from informed decision-making, protection of their rights, and assurances regarding privacy and data security. Thus, terms of business play a pivotal role in fostering a fair and balanced commercial environment in the UK.